Latest Insights & Innovations

Business

How to Shape User Expectations for Successful Marketing Campaigns

A few days back, I went to a local cafe with a friend.

Pankaj Chauhan

July 6, 2018

Read the blog

Blog

4 Ways to Make User Forget Your App

Seeing this title you might be wondering:Why would I do that, Siao Ting Tong?Keeping users engaged and increasing the user retention of the app should be your aim not making them forget about it.

Brand Storytelling: How to Tell Stories that Leave an Impact

What makes a business great?Products?Services?Team?Ideas?Well, all these things matter for sure.

How to Know if Your App Developer is Overcharging You

One of the most common questions that clients ask while pitching us their idea is:How much will the app cost?Their biggest concern is that they might get ripped off – which is reasonable.

Smarketing: 3 Actionable Techniques

When you have high expectations from your sales and marketing crews and you don’t get the results from either, your strategy demands a balance.

How to Check if your Business Idea will really work?

There’s a famous quote by the founder of Disneyland, Walter Disney:“If you can dream it, you can do it.

20+ Core Strengths that Make a Tester Great

Testing is not a profession.

Apple’s Revised App Store Review Guidelines: 7 Things in Limelight

You must be aware of the news that Apple recently unveiled the latest iPhone operating system iOS 12 in its WWDC event.

Soft Selling: A Secret Guide (Updated for 2018)

Do you ever want to see your hard earned customers angry? Definitely no.

Why Your App Idea is Afraid of the Truth?

One of the most common fears that clients have while approaching an app development company is:What if the app idea doesn’t work?This can happen with anyone.

5 Mantras to Fight Monday Blues

Are you tired of fighting Monday Blues? Or do you feel Monday is always exhausting?Here are the mantras to fight the Monday Blues and uplift your mood.

4 Things that People Often Get Wrong about UX Copywriting

For most people, UX Copywriting is still a mystery.

6 Reasons Why Your Company Couldn’t become the Brand You Had Dreamed of

“This is not just the beginning of a startup.

Android Things: Everything You Don’t Know

Till now, we thought Android was meant for mobile phones, tablets, and smart TVs only.

How AI is Changing the Game for App Marketers

Artificial Intelligence (AI) is the hottest topic of this decade.

How Does an Ideal Progressive Web App Looks Like? Learn from these Examples

If you’ve read my recent blog posts on the importance of progressive web apps and progressive web apps case studies - you might’ve known by now that progressive web app development is a promising trend, which can efficiently improve your productivity and take your business to great heights.

Why Copywriting is Important in User Experience Design?

Copywriting in UX happens very rare!If there are 100 vacancies for UI/UX designer, only 1 or 2 companies are looking for UI/UX Copywriters.

40+ Important Digital Marketing Terms You Must be Aware of

Promoting a product is as important as creating it.

10 Case Studies Proving that Progressive Web Apps are the Future

In our last blog on Progressive Web Apps (PWAs), we talked about things like what are progressive web apps and why progressive web apps are so popular.

Started your Own Business? These Quotes will Motivate you

Many people fancy starting their own business.

Master the Art of UX Copywriting

UX and copywriting are different phenomena.

Progressive Web Apps: The Next Big Thing in Mobile App Development

There’s been a tough competition between mobile apps and the mobile web since the early days.

How to Ensure that Users Keep Coming Back to Your App?

Bringing users on an app is hard.

10 Tools that Differentiate Expert Designers from Rookies

How will you spot a design pro from a group of designers?On the basis of Skills?Creativity?Knowledge?OrExperience?All the above criteria are effective.

Himanshu Pal

April 4, 2018

Read the blog