Improving the user experience of leading telecom company
XL Axiata, a leader in the Singapore region, recognized the need to enhance their mobile app to stay ahead of the curve. Facing challenges in user experience, code quality, and scalability, they sought a comprehensive solution to overhaul their app. This case study outlines the journey of collaboration between XL Axiata and our team to revamp the app, ensuring it meets the high standards expected by its users.
The project summary
XL Axiata faced significant challenges with their telecommunications services app, which suffered from poor user experience, suboptimal code quality, and a lack of scalable functionality. Recognizing these issues, they envisioned a robust solution that could elevate their service to new heights.
- Pain Point: The app was underperforming in user engagement due to its clunky interface and frequent technical issues.
- Idea: To revamp the app’s UI/UX design and improve the overall code quality for a smoother, more engaging user experience.
- Vision: To establish the app as the leading telecommunications service platform with superior user experience, driving higher engagement and downloads.
Addressing XL Axiata’s concerns required a multifaceted approach. Our team embarked on a comprehensive project to identify and rectify the core issues plaguing the app.
- Best Testing Practices: We initiated an exhaustive testing regimen to pinpoint the app’s weaknesses, focusing on usability, performance, and security.
- Code Rectification and Third-Party Integration: Our developers undertook a thorough overhaul of the existing codebase, improving its quality and integrating third-party services to enhance functionality.
- UI/UX Improvements: The design team crafted a refreshed user interface and experience, prioritizing intuitive navigation and a visually appealing layout to engage users effectively.
The solutions we offered
The outcomes achieved
The collaboration between XL Axiata and our team yielded remarkable results, significantly enhancing the app’s market position and user satisfaction.
- 20% Increase in User Engagement: The improvements led to a significant uptick in user interaction, indicating a more compelling and user-friendly app experience.
- 270K+ Mobile App Downloads: Post-revamp, the app saw an impressive surge in downloads, reflecting its improved quality and functionality.
- Elevated Brand Perception: The successful overhaul of the app not only enhanced user experience but also positively impacted XL Axiata’s brand image in the competitive telecommunications industry.
More use cases
XL Axiata, a leader in the Singapore region, recognized the need to enhance their mobile app to stay ahead of the curve. Facing challenges in user experience, code quality, and scalability, they sought a comprehensive solution to overhaul their app. This case study outlines the journey of collaboration between XL Axiata and our team to revamp the app, ensuring it meets the high standards expected by its users.
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