Agile product development for Telecom giant in Indonesia
XL Axiata, a leading telecom provider in Indonesia, aimed to develop a new MyXL mobile app to deliver unparalleled user experience and cutting-edge functionality. Facing the need for a robust and scalable solution, they partnered with us to create a revolutionary app from the ground up.
Scope of work
XL Axiata engaged with us to spearhead the development of the AXISnet mobile app, with the primary objective of delivering an exceptional user experience, high code quality, and scalable functionality.
Conduct in-depth research and analysis to understand user needs, market demands, and technical requirements to ensure the app's features and functionalities are aligned with user expectations.
Design a user-centric interface with intuitive navigation and visually appealing elements, while focusing on optimizing the user experience, leading to higher user satisfaction and increased engagement.
Implement an agile development approach, allowing for iterative progress to ensure that the development of iOS and Android mobile apps is adaptive and responsive to changing requirements.
Tech stack
To ensure the new MyXL app was built with the highest standards of performance, scalability, and user experience, we utilized a diverse and powerful technology stack.
XL Axiata is the third largest telecommunications company based in Indonesia. It operates as a subsidiary of Axiata Group Berhad, which is a leading telecommunications group in Asia. XL Axiata provides a wide range of telecommunications services including mobile voice, data, and digital services to individual consumers, businesses, and enterprises in Indonesia.
Project challenges
The primary challenge for XL Axiata, before the revamp of the MyXL mobile app, was the clunky user interface that hindered user engagement, leading to dissatisfaction among its users. The app's suboptimal codebase caused frequent technical issues and performance bottlenecks, further complicating user experience and scalability efforts.
The process
The transformation of the MyXL product development involved a meticulous process aimed at addressing critical challenges while enhancing overall user experience and functionality.
Our solutions
Through strategic planning and innovative implementation, we aimed to deliver the MyXL mobile apps for iOS and Android that meet and exceed user expectations.
Conducted extensive user research to understand pain points and preferences, leading to a complete redesign of the app's interface. The new design prioritized intuitive navigation, visually appealing layouts, and seamless user interactions.
Executed a thorough refactor of the app's codebase, implementing robust coding practices and optimizing performance. This effort resolved existing technical issues, enhanced app stability, and prepared the app for scalable growth.
Introduced new features and functionalities that enriched the user experience and aligned with emerging industry standards. This included seamless integration with third-party services to expand the app's capabilities and enhance utility.
Employed rigorous testing methodologies throughout the development lifecycle to ensure flawless functionality, security, and performance. From unit testing to user acceptance testing, every aspect was scrutinized to deliver a high-quality product.
Final results
The revitalization of the MyXL mobile app led to a 25% increase in app downloads, significantly enhancing user satisfaction, improving app performance, and strengthening market position in Indonesia's competitive telecommunications sector.
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