Press Release

Applify announces strategic collaboration agreement with AWS to accelerate AI adoption for SMBs

May 21, 2025

Small and medium-sized businesses (SMBs) face unprecedented challenges today — from rapid market shifts to tighter margins and increasing competition. While artificial intelligence (AI) and cloud technologies promise a way forward, many SMBs struggle to adopt them at scale.

Applify has signed a strategic collaboration agreement with Amazon Web Services (AWS) to bridge this gap, enabling SMBs to unlock the power of AI with secure, scalable, and cost-effective cloud solutions.

Why AI adoption matters for SMBs now more than ever

According to Gartner, by 2026, 75% of enterprises will operationalize AI, with early adopters already seeing up to 20-30% improvements in operational efficiency. However, only a fraction of SMBs have the resources or expertise to realize these benefits today.

This collaboration aims to change that by simplifying AI adoption, allowing SMBs to:

  • harness data-driven insights to anticipate market trends
  • automate routine processes and optimize resource allocation
  • enhance customer experiences through personalized interactions

How this collaboration delivers tangible value to SMBs

Through Applify’s expertise and AWS’s world-class infrastructure, SMBs gain access to enterprise-grade AI and cloud capabilities designed for their scale and needs.

  • Scalable infrastructure: AWS’s global cloud footprint ensures SMBs can grow seamlessly without upfront infrastructure costs
  • Security and compliance: robust cloud security helps SMBs meet evolving regulatory requirements without complexity
  • Tailored AI solutions: Applify develops industry-specific AI models that align with SMB goals and operational realities

The business impact for SMBs

SMBs working with Applify and AWS can expect measurable improvements:

  • Improved decision making with AI-powered analytics reducing guesswork by up to 40%
  • Increased operational efficiency through automation, freeing up to 25% of workforce capacity for strategic tasks
  • Accelerated innovation cycles that shorten time-to-market by up to 30%

Why Applify and AWS together are the game-changers

Applify’s deep domain knowledge in AI combined with AWS’s trusted cloud platform creates a uniquely positioned partnership to serve SMBs. Our joint mission is to democratize AI, making it accessible and impactful for businesses beyond the enterprise.

Transforming SMBs into AI-driven businesses

The path forward is clear — SMBs that embrace AI and cloud technology will unlock new growth opportunities and resilience in an uncertain world. This partnership provides a practical, scalable roadmap for businesses ready to lead rather than follow.

Learn more about how Applify and AWS are accelerating AI adoption for SMBs.

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