Software Development

Implementing User Tracking for BharatPe, India's Fintech Unicorn

BharatPe faced challenges in understanding user behavior and drop-offs in their digital platform. This case study outlines how our strategic Mixpanel implementation and focus on product analytics empowered BharatPe to overcome these challenges, leading to improved service delivery and enhanced data accuracy.

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The project summary

Despite BharatPe's rapid growth, they encountered significant issues with high user drop-off rates and inadequate insights into customer behavior, which hindered their ability to make data-driven decisions and improve user experience.

  • Pain Point: BharatPe was experiencing a 15% drop-off rate in their application process, leading to lost revenue and reduced customer satisfaction.
  • Idea: Implementing Mixpanel to gain deeper insights into user actions and pinpoint the stages where drop-offs were highest.
  • Vision: To reduce user drop-offs, enhance the customer journey, and utilize data-driven strategies to drive growth and user satisfaction.

Our approach was tailored to BharatPe's unique challenges, focusing on a strategic implementation of Mixpanel, with a concentration on critical drop-off points and user engagement.

  • Custom Mixpanel Integration: Developed a bespoke Mixpanel setup to track and analyze user interactions across BharatPe's digital platforms in real time.
  • Behavioral Segmentation and Funnel Analysis: Utilized Mixpanel to segment users based on behavior and analyze the conversion funnel, identifying and addressing critical drop-off points.
  • Data-Driven Decision Making: Enabled the BharatPe team to make informed decisions based on user behavior data, improving product offerings and user experience.

The solutions we offered

The outcomes achieved

The strategic implementation of Mixpanel and focus on product analytics yielded significant improvements in user engagement, data accuracy, and overall business outcomes for BharatPe.

  • Reduced Drop-Offs: Achieved a 15% reduction in user drop-offs, directly impacting revenue and customer retention positively.
  • Enhanced Data Accuracy: Improved the accuracy of data analytics, providing BharatPe with reliable insights into user behavior and product performance.
  • Informed Product Development: Enabled BharatPe to refine and enhance their product offerings based on actionable analytics, leading to an improved customer journey and increased satisfaction.

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