The harmony in the design of a mobile app plays by its own rules. If you use a smartphone, you must have heard how people discuss the UI/UX of mobile apps. While often used interchangeably, UI and UX Design are entirely different concepts.
The UI/UX Design Team Lead from our app development company in London, says, “Looking at this from the perspective of design, using the terms interchangeably can be considered nothing short of a catastrophe.”
UI is the user interface, constituting to the appearance of the app; while UX is the user experience- marking the experience a user has while using the apps.
An effective app design is an amalgam of UI and UX- creating both the look and feel of the app. How your designer combines this is a clear mark of how a designer can change the fate of your app! App development companies these days pay designers a surmountable figures to create an absolutely amazing look and feel of the app.
For instance, Snapchat can proudly boast of a simplistic design layout: both in terms of how it appears and how easy it is to operate. Evan Spiegel, the brain behind the app refrained from delivering a cumbersome experience by creating simple design with a decent choice of icons and vectors that convey the function as it is therefore delivering in-sync visual cues and technical functions.
UX delivers an overall impact of the business. From navigation to the structure, the content to the layout all of these are the essentials of a wholesome User Experience. Easy navigation constitutes to higher user base with little chances of uninstall. When Steve Jobs said- ‘Design is not just how it looks, design is how it works”, he pretty much summed up what app designing is all about. App development companies today are stressing on delivering not just apps, but experiences that incorporate the multiple facets of interaction of end users.
Seasoned UX designers will research the industry to analyse the floating trends and list out user needs that require to be satisfied. The easier the app is to operate, better are the chances of success.
Whatsapp is a live example of a calculated combination of both- UI and UX. The design is simple, the navigation is easy and the concurrent drop-out rate is minimum.
From the perspective of business, a synchronized UI-UX in a mobile app is crucial in establishing a unique value proposition. Not only will it result in customer satisfaction but also help give your app an edge against the clutter.
At Applify, expect nothing but the best. With an experienced team of designers and developers, we are masters of our craft from step 1 to n. Check out some of our works and allow us to lead your brand notches higher.