If you think that Apps are only made for big market players like Uber, Amazon, Airbnb, etc and your business venture is simply going to get satisfied by merely a website, you may be wrong and losing out on a lot of potential business and money. In today’s mobile world, you can’t entirely rely on website views. Apps are a new culture and your business’ success depends on how quickly you adapt to the changing trends. Here are 7 quick picks why apps are a must for any kind of business be it a startup or an old business firm acquired from your forefathers:
A real-time communication!
An app means everything you want to communicate gets through to your customer in real time. You can interact with your customers on a daily basis, without making them rely on a website visit every time. Now imagine this, what can be cooler than the locality’s bakery store wishing its customers morning along with the news about the new cake arrivals. All new updates from the business directly conveyed to the customer in real time, be it a change in the price, a special offer, or anything.
Let your customers engage with each other and create the much-needed buzz!
A platform where your customers can interact not only with you but also other similar customers all over the world, give their feedback, share experiences, pictures and give reviews. Take Zomato for example, a platform that lets users interact and be a part of something big. More the interaction, more the business buzz, more the business base. Engage with your customers and become a member of their lives, because buzz does matter!!
With an App, comes Brand recognition!
Apps are a great way to promote your organization. Give your brand a face and a proper mobile strategy for your business can do so. You can get it custom made as per your business requirement and get it to the level where it starts to produce output.
Build brand reliability!
Business depends a lot on customer loyalty. Mobile Applications go a long way in providing fast and reliable support to your customers. Make them choose your business again and again. An app for sure is going to pep up your reputation among your customers when it comes to dependability and creates a positive impression upon your customers. Your investment in an app is surely going to make you get counted into one of the evolving businesses to nurture itself in the mobile space.
Listen more, learn more!
‘A word is written is far better than a million sounds.’ Often customers complain that their feedback is not heard or check upon as it should. Your customer crowd will switch to digital messaging rather than phone conversations, which for sure is a better way to manage communication for you as a company when it comes to handling the rush and the feedback.
Reach a larger audience!
Mobile users have just been spiking the high day after another for the last 5 years. For businesses that do not have a mobile presence, a lot of people won’t even get to know about your venture simply because you’re losing out on a large customer base in the mobile space. An app surely gives you an edge here. A transition from a website to an app also means a venture into the smartphone generation of technology and catering to the younger generation.
Stay ahead from your competitors!
Give your competitors yet another reason to envy you with your forward approach while giving your customers a reason to choose you over anyone else. Raise the level of competition as never before and enlist loyal customers for years to come ahead before your competition does. You just can’t think of making it to the top without apps.
In case you still have doubts about deciding on your mobile strategy, we can help you out a little more with our persuasion skills here at Applify. We’re one of those handful firms designing and developing apps to create the right digital strategy for your business. Go ahead, contact Applify for a free consultation.