How to Write a Business Plan for Mobile App Startup?

Idea, plan, and execution are the three pillars of any project’s success. It is impossible to predict success with 100 percent certainty in today’s rapidly changing IT world. However, if you pay close attention to each of these pillars, your chances of reaching the top increase.

However, some entrepreneurs skip the step of developing an app business plan. These people frequently believe practice is a better way to achieve the desired results, hoping that spontaneous decisions will pave the way to the top manufacturers’ list. Unfortunately, this approach yields no results.

We carefully examined issues raised by our clients and partners, measured the success of their projects, and examined how a tech startup business plan affects the company’s overall success. Today, we will discuss the significance of a business plan and walk you through the main steps of creating one.

  • Why Do You Need a Business Plan for Your Mobile App?

Mobile apps ushered in an unexpected revolution in the digital age. Every day, the number of unique and useful apps grows.

  • Only a year ago, the number of apps available on the App Store surpassed 2.2 million.
  • In 2020, the mobile industry was expected to generate nearly $190 billion in revenue.

If you want to join this beneficial industry and already have a great app idea, it’s time to take the next step and create a great app business plan.

But first, let’s discuss why you need a great business plan for your app.

  • Attracting Great Minds And Great Investments

You must choose between startup co-founders and investors depending on the business model you want to use, and you may need to attract both in some cases. An application business plan is the only way to complete this task quickly and move on to more significant steps in your company’s growth.

  • Reducing The Risks

According to recent studies, writing a business plan will help you get closer to your goals and ambitions. Entrepreneurs with detailed business plans are more likely to grow their businesses and increase their revenue than those without.

Planning is a straightforward method for securing loans and investments.

  • Keeping to The Defined Strategy

It’s difficult not to miss the important things in a world full of distractions. As a startup owner, you will face new daily issues and challenges. A set of points on your blueprint, on the other hand, will serve as a quick reminder of why you started it and where it should lead you.


  • Preparing Properly

“By failing to prepare, you are preparing to fail.” ― Benjamin Franklin.

Although Benjamin Franklin was not involved in blockchain app development, his words highlight the importance of an app business plan. Writing a plan will help you learn more about the market you want to enter. This will help you clarify your goals, set priorities, and create more accurate forecasts. It’s your chance to expose potential risks and establish your voice in the industry.

  • Managing And Delegating Effectively

Being an effective manager is a skill. A mobile app business plan is the tool you need to create a masterpiece. It provides a visual representation of critical tasks, allowing you to delegate each to the appropriate person.

  • An App Business Plan Template

Now that you understand how important a business plan is for any project let’s look at what it is. A business plan is typically comprised of –

  • Bullet points that describe your vision.
  • Some facts and figures about the industry you intend to enter
  • Tables outlining the steps and strategies you intend to use to achieve your objectives

Is the product marketable? Does it have the potential to provide new experiences to users while also providing measurable benefits to its founders? These are the two main questions that your app business plan should address. Include the following elements to ensure your success.

  • Section 1: Executive Summary

This is the beginning of your business plan, which is the first thing a potential investor will notice when learning about your idea. Make it memorable by answering the following questions in your summary:

  • What Problem Do You Want To Solve?

Even though the market is brimming with various solutions, consumers are always confronted with obstacles and complications. You must locate these issues and determine which ones you can solve. Analyze your target audience’s current needs, why existing solutions aren’t meeting these needs, and what you can offer to solve the problem.

  • What is Your Solution?

First and foremost, ensure that your project can address this issue. Then, introduce your concept without delving into specifics. It is not the appropriate time to introduce the functionality to investors, and it’s time to go over what your app will do to make app users happy.

  • How Will Your App Change The Market? 

In response to the first question, you may have concluded that similar solutions already exist. Provide evidence that your app is superior to others. Share facts, numbers, and forecasts; avoid clichés; and make your response as profound as possible.

  • What Goal Are You Pursuing? 

The primary goal of any business is to make a profit. In this section, you must explain your goal, provide your vision for the app’s future, state how many users you expect to download it, and what profit you expect it to bring. Visualize your short-term plans and use metrics to improve your response.

  • Section 2: Make a Business Description of Your Company

Create an attractive overview to increase interest. This section is how you get closer to potential partners by presenting the following things:

  • Basic Info About Your Organization

The potential investor should know whether your company is an LLC or another entity. The company’s structure defines how processes will be organized in the future.

The location is critical. Mention it as well if your team works remotely. Also, don’t forget to emphasize why you chose this location or remote collaboration.

  • A Few Words About the History

People enjoy hearing stories. So, tell me about the company’s history. How did you get the idea of starting your own business? Where did you begin? Make your story brief but captivating to capture the reader’s attention.

  • Team Introduction

The app startup business plan should include information about your team to get to know the reader better. You can turn a dull description into a virtual introductory meeting by including a few words about the company’s specialists.

Inform the prospective investor about your managers. Give details about the engineering team. Names, positions, experience, and even hobbies should be specified. When writing your app business plan, make the readers feel like they know the people you’re discussing.

Another useful tip is to include information about your advisory team. These experts assist you in making decisions, and their names can make a difference in the local market.

  • Section 3: Market Analysis

To launch an app startup, you should learn everything about the industry. You can influence its future by understanding its past and present. This stage transforms a hypothesis into actual statistical data.

  • How Big is the Market?

To answer this question, consider the following factors:

  • Total Available Market (TAM), also known as market demand for your app.
  • The number of users you can reach out to via the Serviceable Available Market.
  • The segment of your first users or the serviceable available market.
  • How Does The Market Change?

Compare and contrast market size five years ago and now. What has altered? How many market influencers have emerged? How many people failed? The amount of money spent in the industry will reveal your potential earnings.

  • What is the Customer Persona?

The only way to create a legendary app is to see it through the eyes of your customers. You must understand your target audience and create a customer portrait. A customer persona is a detailed description of how users who download your app appear. Define their gender, name, occupation, education, hobbies, and daily challenges. This is a picture of the real person who your app will serve.


  • Section 4: Marketing Strategy

A good mobile app business plan should explain how your app will be distributed to potential users’ smartphones. Let’s take a look at our step-by-step guide to developing a successful marketing strategy:

  • Identify The Channels You Can Acquire Customers From

Social media marketing is now widely regarded as the most effective product promotion method. But will it be sufficient for your app? Return to the research phase and determine how many potential users you can meet on Facebook, Instagram, or Twitter. Provide readers with information on which channels will likely be the most profitable.

A landing page for your app is also an excellent way to reach out to your target audience. Create an appealing mockup and inform your partners about how many customers will learn about your product from a landing page.

  • Decide On Metrics

Initially, your success will be measured by the number of installations or conversion rates, not by financial revenue. Decide which metrics will be useful for evaluating your project.

  • Consider Participation in Referral Programs

Referral programs may become a source of growth for you. Choose which companies to collaborate with and explain why this collaboration is expected to be fruitful to the app business plan readers.

Don’t forget to optimize your website and mobile app developer for better SEO. Also, keep in mind:

“Be undeniably good. No marketing effort or social media buzzword can substitute for that.”

– Anthony Volodkin, Hype Machine founder.

  • Section 5: Define Your Competitors

You will undoubtedly have competitors if you are not Elon Musk. Furthermore, if you have competitors, you can always learn from them. Make certain that your company provides unique functionality and can meet users’ needs in ways that no other tool can. However, keep in mind that someone will always be doing something similar.

Understand your competitors. Investigate the market and become more aware of potential competitors’ histories and capabilities. Examine their flaws and consider how to turn them into your strengths.

  • Section 6. Choose a Monetization Strategy

We will discuss finances as we near the end of your app development business plan template creation. Running a non-profit project is admirable, but the monetization strategy requires special attention when it comes to mobile apps, which generate billions of dollars in revenue each year.

  • How can you turn your efforts into monetary gain?

  • Use Advertising

You can simply promote other products through your mobile app, which is one of the quickest and most straightforward monetization methods. However, to implement this strategy, you must have many active users.

  • Charge A Fee for Installation

There are so many free apps available on the internet that users disregard the paid ones. Prepare to demonstrate unique features to persuade users to install your app.

  • Add a Paid Account Option

A free trial period is an appealing option. Allow an account upgrade after the trial period expires. Users will likely be willing to pay for your app if it performs well and has powerful functionality.

Before you begin your sample business plan, decide on a strategy. Potential collaborators and investors will not support your idea unless the monetization strategy is well-defined and transparent. So be prepared to answer questions about how much money you expect to make from this app.

  • Section 7: Startup Costs & Funding

Did you know that one of the leading causes of startup failure is a lack of funds?

Twenty-nine percent of businesses simply run out of cash, and 18 percent have other cost issues. Consider the importance of costs and funding for your business now, when you are closer than ever to your first technology startup business plan example.

  • Why is the financial aspect of planning so crucial?

  • It is critical that you understand the type of funding required to get your app up and to run.
  • Your potential partners must be aware of how much money you require.

Your startup’s financial model should include projections for the next 3-5 years. Include the following information in your plan:

  • Talk About Required Funding

You have an idea of how much money you require. Try to foresee possible issues. A backup financial plan may also be beneficial.

  • Specify Payment Frequency

Some expenses should only be incurred once, and other costs of creating an app, such as salaries or maintenance, are repeatable. The final component of your application business plan must be a detailed financial plan.

Mobile App

  • In Conclusion

Strive to create an excellent app business plan while keeping the following tips in mind:

  • Make it simple and straightforward.
  • Maintain a professional and realistic demeanor.
  • Slang should be avoided.
  • Proofread it twice, then proofread it again. Don’t forget about grammar checkers like Grammarly. Such a tool will correct your spelling and grammar and advise you on your writing style.

Isn’t it thrilling? You now understand how to create a business plan for an app! You are one step closer to fruitful business relationships and substantial funding to bring your idea to fruition. And you’re now one step ahead of your competitors.

On our way, we came across dozens of business plans. We can now say which plan is the best first step toward future greatness.

If you are looking for android app development company in uk, contact

As artists sketch thoughts, we create digitally empowered products. Applify delivers hands-on experience across multiple technologies for mobile apps, gaming apps, TV, and wearable apps. We have been recognized by Clutch as one of the top industry leaders in the global B2B market for 2021. Our team has reached new heights and we’ve worked together with Cashify, Coca-Cola, Mixpanel, SiteDrop, Show to Stream, TA, and more.

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