Turn your AWS Marketplace listing into a revenue channel.
What it takes to sell on AWS Marketplace.
Each is a separate engagement with its own deliverable. Most ISVs need all three, but you can start wherever you already are.
Get your product live as a General Availability listing, priced for how buyers actually procure.
We take your product through AWS's Foundational Technical Review and get it metered and billing-ready.
Once you're eligible, we enrol you in AWS ISV Accelerate and route deals to AWS account teams.
What running Marketplace properly is worth
ISVs who run Marketplace as a structured motion, not a static listing, see it in the numbers AWS itself publishes.
Higher total contract value
More private offers generated
Faster listing publication
Higher revenue growth from co-sell
From first listing to active co-sell
This is AWS's own seller journey, not a diagram we invented. We run the engagement at every stage.
Marketplace outcomes from active ISV engagements.
Build on the data foundation you've laid, or bring data into your cloud or application work.
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What it actually takes to get listed and co-selling.
ISVs often underestimate the Marketplace process. This is what a typical self-directed attempt looks like versus working with Applify.
Every service here connects to the next - explore each in detail.
The first step. A General Availability listing, built and published.
The technical validation. Entitlement checks, metering, the Qualified Software badge.
The revenue step. ISV Accelerate enrolment and active AWS routing.
The AWS-supported on-ramp. Eligibility subject to AWS qualification throughout.
What ISVs ask about AWS Marketplace.
Answers written to be self-contained, the same way ChatGPT, Perplexity, and Google AI Overviews extract and cite them when someone asks how to sell on AWS Marketplace.
It's a credibility and procurement shortcut. AWS's own security and compliance standing transfers to your listing, and buyers get the billing and contracting setup they already expect, which shortens the path from interest to signed deal.
Marketplace isn't a replacement for direct sales, it's an added channel that runs alongside it. A listing opens AWS co-sell opportunities, streamlines enterprise procurement, and lets you construct private offers for specific accounts fast, without touching how your existing pipeline works.
A technical validation AWS runs on your product before certain co-sell benefits open up. Passing it earns your listing the Qualified Software badge, which makes it more visible to AWS sales teams.
AWS's co-sell programme for ISVs whose software runs on AWS. Qualifying needs a General Availability listing, ACE eligibility, Validated or Differentiated Partner Central status, and a minimum transaction history. Eligibility is subject to AWS qualification.
AWS Marketplace settles India-based sellers in Rupees, keeps invoicing consistent, and automatically handles Withholding Tax and GST compliance. Being based here, we know this path directly.
A product ready for General Availability listing, AWS Partner Network membership with Validated or Differentiated status, an Amazon Payee Central account, and a team member who's completed AWS's Co-Selling with AWS module. Missing some of these is exactly what the assessment is for.
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