We help ISVs to reach the right buyers and maximize visibility by listing their products on AWS Marketplace.
Speak with our experts to understand how you can simplify the product onboarding process and unlock access to global enterprise buyers.
A Forrester study highlighted that ISVs that list and sell on AWS Marketplace realize
How ISVs are losing business
Slow and manual procurement processes result in buyer friction and possible deal abandonment.
Limited distribution reach reduces access to indirect sales opportunities and new markets.
Complex billing, licensing, and invoicing procedures create barriers for buyers and delay purchases.
Lack of multi-currency, tax, and localization support restricts global market access and scalability.
Scale, sell, and succeed on AWS Marketplace
Drastically reduce time to revenue with instant access to a global AWS audience.
Consolidated contracts, billing, and faster payment cycles.
Unlock AWS partner programs, co-sell incentives, and reseller networks.
Product-led tactics drive rapid customer acquisition and conversions.
An enterprise-ready product on AWS Marketplace boosts procurement credibility and adoption.
Calculate your ROI on AWS Marketplace
Discover the real business impact of your product on AWS Marketplace. Try this ROI calculator to find out payback period, forecast cost savings, and estimate marketplace-driven revenue growth based on your solution type and cloud goals.
What we do for ISVs
An interactive assessment to evaluate your product’s readiness technically, operationally, and commercially for AWS Marketplace requirements.
Strategic assistance in packaging your product, ensuring it meets all AWS Marketplace requirements.
Consultation on the most effective pricing models, licensing structures, and entitlements suitable for AWS Marketplace products.
Hands-on help with AWS Marketplace onboarding: metering, billing configuration, and ensuring your product meets AWS’s functional and security validations.
From preparing documentation to Seller Portal submission, we manage the entire process for a smooth AWS Marketplace listing and approval.
An interactive assessment to evaluate your product’s readiness technically, operationally, and commercially for AWS Marketplace requirements.
Strategic assistance in packaging your product, ensuring it meets all AWS Marketplace requirements.
Consultation on the most effective pricing models, licensing structures, and entitlements suitable for AWS Marketplace products.
Hands-on help with AWS Marketplace onboarding: metering, billing configuration, and ensuring your product meets AWS’s functional and security validations.
From preparing documentation to Seller Portal submission, we manage the entire process for a smooth AWS Marketplace listing and approval.
How it works
Our expert insights
Frequently asked questions
AWS Marketplace is much more than a sales channel. It provides ISVs with a trusted platform that enhances credibility through AWS’s enterprise-grade security and compliance standards. It speeds up procurement by aligning with how large enterprises prefer to purchase cloud solutions, often through streamlined contracts and familiar billing setups. Additionally, an optimized listing integrates natively with AWS infrastructure, enabling usage-based billing and real-time metering that buyers expect. This combination results in accelerated sales cycles, increased buyer confidence, and easier adoption.
The marketplace is not a replacement for your existing pipeline but an amplifier. By learning how to list and sell on AWS Marketplace, you gain access to co-sell opportunities with AWS sales teams, which opens additional channels alongside your direct efforts. It also simplifies enterprise onboarding by streamlining procurement, contract negotiation, and payment processing. Moreover, the ability to create private offers enables you to tailor deals for specific customers quickly. In effect, AWS Marketplace broadens your reach and shortens sales cycles while complementing your existing sales motions.
Misconfigurations in product packaging, pricing models, or technical integration can cause significant delays in Marketplace approval, disrupt payment processing, or degrade buyer experience post-launch. These issues often lead to costly rework and prolonged back-and-forth with AWS teams. Applify mitigates these risks by applying best practices refined through deep marketplace expertise, managing the end-to-end submission carefully, and ensuring your product meets all AWS requirements upfront. This reduces surprises and accelerates time-to-market.
No. AWS Marketplace is designed to be flexible. After launching, you retain full control to adjust pricing, update versions, and modify offers to respond to market dynamics or customer feedback. Applify’s role focuses on launching you successfully, but the marketplace ecosystem supports ongoing evolution and growth. This adaptability allows your product to stay competitive and aligned with customer needs over time without locking you into rigid contracts or configurations.
