While there continue to be a million apps on the app store, some rank higher than the others. The whole difference in the ranking comes down to the different treatment each got on their ASO. Adept App Store Optimisation can create a difference in the number of downloads from between 10’s to 1000’s a day.
With hundreds of blogs written about ASO Strategies and what not, what everyone tells you is to use relevant keywords. But how do you find new keywords except for the conventional means of adwords?
Now that you already know that keywords are vital in lifting your app ranking, a striking question that most app developers in UK forget to ask themselves is ‘How do I generate new keyword ideas for my app?’
And the answer is simple!
1. Review Mining:
The simple practice of skimming through existing reviews on the apps to look out for keywords is called review mining. The practice is very simple- list out the words, terms and phrases that are common to most positive reviews. This indicates what the users were looking for and are appreciating. This result of your scouting will provide with a bank of keywords.
If you’re new, and don’t already have enough reviews to mine through, go ahead and stalk your competitors and find out what users appreciate the most about their app. These reviews are like a goldmine for your app.
Pro tip: Read the negative reviews as well, where people tell what they hated about the app the most, or a missing feature they were hoping the app had. Improvising upon this can also help your app get better downloads.
2. Social Media:
A deep knowledge of the words and phrases being used for your app niche can do a lot in effective app store optimisation. In gaining an insight to this, social media is a surprisingly rich and dynamic source.
With most app developers using social media increasingly for marketing, it is one of the most progressive ASO territory.
Like we said above, stalk your competitors. What users are saying about their apps can be your weapon of choice.
Check out the hashtags used directly or indirectly for your app niche.
The main social media channels that you ABSOLUTELY MUST have are Facebook, Twitter, Instagram and LinkedIn. Snapchat and Pinterest are image based models for ASO.
Select the main sauntering area of your niche, and use that channel to your best benefit. Basically, know where your users are.
3. Tools Beyond Google Planner:
Google Planner has been regarded as the best SEO tool, because of which its value as an ASO tool goes unnoticed; but it works equally well for both. Using Google Keyword Planner, not only do you get alternate keywords to an input, but also an insight into how popular that keyword is on the web. Other tools like Sensor Tower’s Keyword Spy Tool are must-haves for your ASO armor. All you need to do is feed the name of your competitor app and the spy tool provides with a comprehensive list of keywords providing it a ranking higher than yours. However, since neither Apple nor Google makes an app’s keywords available in the public domain, it wouldn’t be wrong to consider this result as an educated guess.
Apart from these, one of the most common guidelines observed by marketers these days is the use of synonyms of a keyword.
OneLook reverse dictionary is as well an important tool to find keyword ideas. By entering a phrase or a word, you get a whole list of related words and concepts to it. For instance, if my target keyword is ‘App Development in UK’ , and we look for a word relating to ‘develop’; here’s the result we get:
Here, the filters allow me to pick on rather relevant results.
Inserting Negative Keywords on Google Planner also acts as a filters that sieves out irrelevant keywords from the results.
Do you have any other ideas for finding new keywords? Post it in the comments section below.