6 Important Psychological Concepts in Design

People think that design is purely based on artistic skills but there is much more to it. Beauty is not the only factor required for creating a proficient design. in order to do their job right, designers should also possess some amount of knowledge and skills of distinct sciences. One such important science that helps designers to understand their end users is psychology. In this blog, we will go into the details of the role that psychology plays in design.

 

Psychological Concepts that Improve Design


Here are top psychological concepts that have a huge impact on the user experience. So without much further ado, let’s jump in.

 

1 Clear Visual Cues

Whenever we buy new cellular devices we just know how to switch them on. This is because these devices have switches and buttons that let us know how to switch it on or how to access the menu. These are called affordances. As a designer, it should be your main focus to make an app usable to the user. If something is actionable, use visual affordances.

2. Gestalt Principles

The Gestalt Principles are the laws of Proximity, Similarity, Symmetry, and Closure. Human beings are programmed in such a way that we tend to draw connections between things that are visually the same or in a close group. So while designing a website make sure that you group similar things in close proximity. For instance, on the checkout page, cost and delivery information should be grouped together. As the uses will expect these together. If these sections are scattered it will impact the user experience.

3. The less to remember, the better

People have limited short-term memory so they. So it is better if your design has everything visible and ready on the screen and your users don’t have to remember information. Make everything clear for them whenever they perform an action on your app or website.

4. The Awareness Test

The awareness test depicts that humans only focus on a particular thing at a particular time, whether aware or unaware of it. Also, the average attention span of a human being is only about 10 minutes. Similarly, with your design, people will pay attention to things that you will ask them to focus on. So go the extra mile in showing them the new changes. Don’t just assume that they see everything just because everything is visible.

5. The Social Proof

People are affected by other people’s choices and opinions. They are encouraged and motivated by other people especially on the internet. They feel much better following a path that has been taken by someone before. For example, an eCommerce app or website should definitely have “Favourites” or “Customers Also Bought” sections.

6. Too much choice and information isn’t always nice

Your users feel confused and overwhelmed when they are given several choices. Fewer options work better with them. Especially on the pricing pages were having too many options can kill your conversions. Also in the filters section, make sure there are limited and logical filters. Never keep too much large text and buttons on your app or website. It only causes chaos in the user’s mind. If you want to guide the user towards making the decision, the elements on the screen should have a balance. And while as a designer it might be tempting to create fancy and flashy signs and boards, just know that too much of it will negatively impact your users. Keep things minimum and organized so that they are easy to see.

 

Conclusion

The above were some of the common psychological concepts that designers should always keep in mind. Knowing the user psychology is an important aspect of the user experience. The better you understand your end-users, the better designs you will be able to create for them.

Vaishali Uniyal Written by:

Vaishali Uniyal is a content writer. She is also an avid reader and a mental health advocate with a dream to travel every nook and corner of the world.

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