If someone tells you they do not procrastinate at all, the person is lying. While some make it a habit, some blame their poor time management for it. But everyone…
How to Lead Diverse Teams?
The world is no longer divided into silos of different cultures and societies. With globalization coming into play, the process of an intermingling of people and hence their traditions, ethos…
12 Best Health Apps for Your New Year Resolution 2019
Its that time of the year again. We all will passionately draw out a list of New Year Resolutions for 2019 and attempt to stick to them. Well at least…
Lazy User Theory: How Is It Relevant For Apps Today
In the market today there are hundreds of options to choose from for anything. Do you want to order dinner? Want to buy a hair dryer? Do you want to…
A Dummy’s Guide to Social Currency
How many types of currency do you know about? Hard currency, electronic currency, and cryptocurrency? We are here to tell you another type of currency that you might not have…
How to Shape User Expectations for Successful Marketing Campaigns
A few days back, I went to a local cafe with a friend. The coffee we had ordered smelled great but somewhat different. So, I called the owner…
How to Know if Your App Developer is Overcharging You
One of the most common questions that clients ask while pitching us their idea is: How much will the app cost? Their biggest concern is that they might get ripped…
Smarketing: 3 Actionable Techniques
When you have high expectations from your sales and marketing crews and you don’t get the results from either, your strategy demands a balance. And, that balance is the perfect…
How to Check if your Business Idea will really work?
There’s a famous quote by the founder of Disneyland, Walter Disney: “If you can dream it, you can do it.” Although, my question is: Is having a dream enough? What…
Soft Selling: A Secret Guide (Updated for 2018)
Do you ever want to see your hard earned customers angry? Definitely no. Knowing the selling skills is great. Knowing to interact well with your prospect is great too! What…